Welcome

Posted by Binah on Sunday, November 4, 2018
Hi! Welcome to my first blog post. Back in 2010 , I had a blog but I got married , had kids ,
moved to a new country and my new life took the drivers wheel and my work life was in
 the backseat. Since 2010, the cosmetics industry has changed significantly.
Professional makeup artists used to be the ones who held the secrets of the trade.
 Now influencers are the ones many people turn to for makeup advise.
Large cosmetics companies that have been around for decades are now sharing the
 spotlight with new indie brands.
There are so many more products to choose from , so many opinions to hear from and
 a lot more transparency and information about the industry , products , and techniques.
 There have been times that I think “ok there are enough artists out there , there is enough
 information out there and my opinion is not so important. “. However, the thing with makeup
 artistry is that it is an ART. Therefore , every artist has a different eye . What I will be sharing
on my blog is makeup artistry from my view point of being professionally in this industry for 15
 years. My aesthetic is not one that may be seen on Instagram or You Tube. I prefer a practical
and minimal approach to makeup , as I do with the rest of my life. Hope you will join me on this journey of re entering the conversation of makeup and beauty.
Xoxo
Binah


Tags: makeup artist   stay at home mom  beauty blog  israeli makeup artist  pro makeup blog  frum blogger  beauty blogger  entrepreneur momaprenuer  beauty by binah 

About Me


Binah Yaacov Hello ! I am a professional makeup artist, photographer, wife, and most important....a mom. The goal of my blog is to share practical beauty tips; beauty from the inside and out .

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