About


Nahariya based make-up artist and photographer, Binah Yaacov, has been working professionally in the industry for 15 years.   Binah recently made Aliyah from America and is exited to share her knowledge and skillset in Israel.   

Growing up, Binah spent her time in dance, painting, and photography.   Her love of the arts led her to study photography at The School of Visual Arts in New York City.  While in the photo studio, her favorite part of the process was creating the makeup looks; which led her to a thriving career as a makeup artist.  

She spent much of her career in management with MAC Cosmetics in Phoenix, Los Angeles, and Miami; educating and developing fellow make-up artists and clients.   After leaving MAC to pursue her own business, Binah has stayed busy working on bridal makeup, fashion shows, photoshoots, private clients and has been a part of the creative process for various model and talent agencies, such as Avenue Productions and Wilhelmina.

Educating and empowering people to do their own makeup is what she loves most.  

"The most important thing is not the makeup, it's the confidence that comes with it."